TAKE THE PERFECT SELFIE WITH MEGASTAR

Live performance, Selfridges & Co: The Beauty Project, 2014

Meg was selected by the Creative Director of Selfridges & Co Sarah McCullough for their biggest ever beauty campaign #beautyproject. Meg was invited to present to the Selfridges & Co Customer Experience Team where she shared ideas for #beautyproject to enhance engagement with the public both instore and growing engagement online. This culminated in ‘Take the perfect selfie with Megastar’ where Meg performed as her selfie-loving persona Megastar engaging with the public at all of Selfridges & Co flagship stores in London, Birmingham and Manchester throughout the five-week campaign. The Beauty Project saw Megastar dressed in colour popping creations and giant hair bows all of which were designed and styled by Meg especially for the launch. Megastar mingled with the general public and took selfies using a giant HELLO BEAUTIFUL Instagram frame uploaded in real time on smartphones to Selfridges & Co Instagram feed via the hashtag #beautyproject. The Beauty Project was an innovative nationwide marketing campaign by Selfridges & Co from a feminist point of view of pioneering talks, interactive debates and immersive beauty experiences.

Commissioned by the Creative Director of Selfridges & Co Sarah McCullough.