THE MEGASTAR STORY

Publication by Goldsmiths University ICCE: How to run social media and digital marketing campaigns, 2017

Meg was invited by lead social media entrepeneur Christopher Hogg to join a teaching team with Adah Parris and Chasity “Nao” Johnson creating and delivering original content on a two-day social media short course at Goldsmiths University Institute for Creative and Cultural Entrepreneurship. The course was designed to deliver a focused and strategic approach to building online brands in a creative and human way. Meg delivered teaching content on the ‘Megastar Story’ charting the impact of contemporary culture on a female sense of self and the ways in which women create identity online. The publication ‘How To Run Social Media and Marketing Campaigns’ complimented the short course that ran between 2015-2017. Meg authored the chapter ‘How To Tell Good Stories Online: The Megastar Story’.

Commissioned by the Goldsmiths University and published by Goldsmiths University Press for the Institute for Creative and Cultural Entrepreneurship.